This is a reblog to a press release released on PR.Com on Saturday.
With the inventory of homes remaining stable, the company believes the time is right for it to release its widely popular buyer’s rebate program into the Newport Beach real estate market. The goal is to shore up more buyer’s representations.
With interest rates remaining at near historical lows, the demand for Newport Beach properties remain high. When interest rates are low, it allows buyers to purchase homes with higher market values with comparatively lower payments than if rates were higher. This is intensified in the Newport Beach housing market which is considered a high-end community. The company believes that the demand for these properties will remain constant in the short and long term, and simply can’t ignore this strategic city.
Newport Beach is located along the coast in South Orange County, California. The homes are considered to be some of the most expensive in the state. The predominant style of home is single-family-residence, however you will also find an excellent supply of condominiums, townhomes, and investment properties. BanCorp believes that by stepping up marketing efforts in its internet advertising and social media postings it will be able to increase its inventory of Newport Beach homes for sale, as well as heighten brand awareness in this city which the company believes is crucial for its success. The marketing effort combined with the re-launch of the buyer’s rebate program should project out to a winning combination.
It is estimated that approximately 90% of all home searches begin on the internet. This is one of the main motivating factors that the company sites for wanting to step-up efforts in the Newport Beach real estate market. By reallocating assets towards internet advertising, where the goal is to increase page rankings on the search engines, and by targeted social media postings, where the goal is to focus on individual properties, the company should be able to increase its overall inventory of Newport Beach properties. In its social media postings on the main social media hubs such as Google+, Facebook, LinkedIn and Facebook, the company hopes that the posts will go viral, creating additional exposure for specific properties.
The company believes that at this time it is important to move away from the older-school traditional marketing methods such as print media and radio advertising and focus all efforts on internet advertising and social media due to the high number of people who search for homes on the internet. Another event that occurs when the emphasis is on the local Newport Beach Realtor, is that through the heightened brand awareness many times these professionals will want to come on board with BanCorp Properties. The company is not currently recruiting new Newport Beach Real Estate Agents, but has not ruled out the option towards the end of 2015.
About BanCorp Properties: BanCorp Real Estate Group is an Orange County Real Estate Broker that specializes in residential single-family-residences, condominiums, townhomes, residential income, investment properties and rental properties. The company has been in business since 1995 and serves in 16 South Orange County cities. The company supports equal credit, fair housing and truth in real estate, and is active in each community it serves in.
This is a reblog to a press release released on PR.com on Tuesday.
Through a multi-pronged social media marketing campaign combined with the on-going trend of lower prevailing mortgage interest rates, BanCorp Properties sees an excellent opportunity to capitalize on these favorable conditions in an effort to not only grab market share but also increase brand awareness in this strategic city.
BanCorp REG in a internet marketing campaign which began in the third quarter of 2014 across the entire South Orange County market is going to intensify its marketing efforts in the Newport Beach real estate market. Newport Beach is considered a high-end luxury home market, and with the lower interest rates in provides an opportune environment for people to purchase a property here because they are able to get a much higher valued home without a relatively higher monthly mortgage payment due to the lower interest rates which are prevalent not only in Newport Beach, but across the entire United States. By intensifying the marketing efforts the company believes it should be able to increase its inventory of Newport Beach homes for sale in a fairly short amount of time.
BanCorp, which was already committed to long-term social media advertising campaign in this market plans on ramping-up efforts in the first quarter of 2015 through a targeted social media internet advertising campaign focusing in on the Newport Beach Real Estate Professional that are most active in each of the unique neighborhoods and subdivisions of the city. Greg Steinaker, Managing General Partner of BanCorp Properties was quoted as saying “the company has already been blasting the major hubs that everyone is familiar with, if the company is also able to exploit some of the lesser know ones in an effort to blanket coverage, the company should see significant gains in its overall listings as well as the opportunity for more representations as Newport Beach Buyers Agents.” Mr. Steinaker went on to add “the company is also looking to increase its base of Newport Beach Real Estate Agents, and this new market push should help the company meet this initiative.”
BanCorp believes that if it can highlight both the short-term and long-term benefits to a prospective client of the advantages of locking in fixed rate loan sooner than later when representing a client on the purchase side of the fence, in combination with the intensified social media advertising solicitation on the sellers side of the fence, the increase in Newport Beach market share is inevitable. Where the rewards are truly beneficial is the company can zero-in on specific communities such as Balboa Island and Peninsula, Big Canyon, Corona Del Mar, Port Streets and Santa Ana Heights, making the marketing effort even more intensified. The company believes that if it can continue the campaign in Newport Beach with dropping attention away from the other 16 major cities and communities it serves in South Orange County, it is a win-win proposition for the organization.
About BanCorp Properties: BanCorp Real Estate Group has been serving the Orange County housing market since 1995 as a full service real estate company, offering mortgage and escrow services to compliment the real estate sales divisions. As an Orange County Real Estate Broker, the company serves 16 South Orange County communities ranging south from San Clemente north up the Coast to Laguna Beach inland to Coto De Caza and then north up to Irvine.
