This is a reblog to a press release released on PRLog.com on Tuesday.
In an effort to increase market share and heighten brand awareness BanCorp Properties is bringing back its widely popular Buyer’s Rebate program to the Ladera Ranch market. The company recognizes Ladera Ranch as a strategic one, a market that can’t be overlooked.
The Ladera Ranch community is one of the newest communities of South Orange County and it is found on the eastern edge of the county. BanCorp wants to increase market share in this market and believes that a multi-pronged marketing effort focusing on internet advertising, social media postings and the re-launch of its buyer’s rebate program will allow the company to make significant gains. Another positive that is working in the company’s favor is the low interest rates that continue to prevail. With interest rates still hovering at near historical lows, buyers are able to purchase a home with a higher market value that they would normally if the interest rates were higher.
The ultimate goal in this push into the Ladera Ranch housing market is to increase its inventory of Ladera Ranch homes for sale as well as secure more buyer’s representations. Ladera Ranch would be considered a suburban community with a mixture of single-family residences, condominiums and townhomes. There is a high concentration of tract homes found here as well as a significant amount of custom-built homes in the Covenant Hills neighborhood. Ladera Ranch has become a popular option to surrounding cities such as Coto De Caza and Rancho Santa Margarita. It is for this exact reason that BanCorp believes that Ladera Ranch is such a strategic market.
The company believes that by moving focus away from the traditional advertising methods such as radio advertising and print media and relocating resources towards internet marketing and targeted social media posting, the company should be able to reach its lofty goals that it has set for the Ladera Ranch real estate market. It is estimated that over 85% of buyers begin their search for homes on the internet, this is why the company believes it is so important to gravitate away from the older school marketing methods. Under the “better 2togther rebate” program, BanCorp rebates up to 25% of its gross commission back to the client at the close of escrow to use in any manner the person wishes.
By stepping up its efforts in internet marketing, the ultimate goal is to increase its page ranking on the major search engines. When the company begins to target social media postings such as Facebook, Google+ and Twitter, the goal is to zero in on the local Ladera Ranch Realtor creating more exposure on individual Ladera Ranch properties. The targeted social media postings always have the potential to go viral, creating additional marketing channels that the existing modes have not even considered. When local Ladera Ranch professionals see these postings, many times they will want to join the BanCorp team of professionals. The company is not actively recruiting Ladera Ranch real estate agents, but has not ruled out bringing on new team-member at the end of 2015.
About BanCorp Properties: BanCorp REG is a South Orange County Real Estate Broker that not only specializes in the Ladera Ranch housing market, but is also active in 16 South Orange County cities. BanCorp specializes in residential; single-family-residences, condominiums townhomes, investment properties and rental properties. The company has been in business since 1995 and support all fair housing, equal credit and truth in real estate policies and practices.
This is a reblog to a press release released on Thursday on Press Release Point.
BanCorp Properties is committed to a practical hyper sensitive focus increase social media marketing adverting in the Ladera Ranch real estate market for the purpose of increasing its inventory of Ladera Ranch properties as well as increasing market share with larger brand awareness. With a focus on the Ladera Ranch real estate professional, BanCorp believes that by funneling more prospective clients into their website through social media versus older school marketing techniques such as print media and radio advertising will offer more heightened awareness and potentially allow them to list more homes for sale in Ladera Ranch.
BanCorp Properties announced on Thursday that it is zeroing-in on the Ladera Ranch real estate market in a multi-pronged marketing effort where they are moving the emphasis away from print media and the more traditional means of reaching clients – and channeling resources and company assets with a heavy emphasis on both well-known social media such as Twitter, Google+, LinkedIn and Facebook, and also moving to some of the lesser known but potentially potent smaller social media channels such as RESAAS and Active Rain. The sole motivating factor for the company to change their marketing effort is to secure a greater MLS inventory of Ladera Ranch properties and to further exploit the luxury market for Ladera Ranch homes for sale.
Greg Steinaker – Managing General Partner Of BanCorp Properties was quoted as saying “ by taking advantage of the self-replicating where we are able to zero-in on the local Ladera Ranch real estate professional while simultaneously targeting our most high probability local, regional, national and international buyers, we will be able to self-generate new marketing funneling channels that the present market has not fully considered, what we are accomplishing is taking the older-school traditional marketing models and then multiplying them exponentially – making Ladera Ranch real estate more attractive to buyers and sellers who use social media to search for homes.” It is estimated that approximately 90% of people who are in the market to purchase a home start their search for homes on the internet.
BanCorp believes that a focused and intense, on-going market campaign without any predetermined time-frame for expiration will allow the company to make great strides in their rankings across all of the major search engines – which is the sole motivating factor for initiating the marketing effort in the first place. The company believes that if it can increase its pipeline to its existing base of Ladera Ranch Realtors, the only likely result would be increased sales and down-the-road repeat business. If BanCorp adds to its existing base of Ladera Ranch Real Estate Agents this would only be an additional advantage of this highly intensified marketing effort. BanCorp Properties will continue it on-going blog postings to compliment this new social media push.
