In its Ongoing Pursuit of Easier and Faster (and smarter) Ladera Ranch Real Estate BanCorp Properties is Pumping Additional Resources in Social Media Advertising With an Emphasis in Ladera Ranch Housing Market.

 

This is a reblog to a press release released on Thursday on Press Release Point. 

BanCorp Properties is committed to a practical hyper sensitive focus increase social media marketing adverting in the Ladera Ranch real estate market for the purpose of increasing its inventory of Ladera Ranch properties as well as increasing market share with larger brand awareness. With a focus on the Ladera Ranch real estate professional, BanCorp believes that by funneling more prospective clients into their website through social media versus older school marketing techniques such as print media and radio advertising will offer more heightened awareness and potentially allow them to list more homes for sale in Ladera Ranch.

BanCorp Properties announced on Thursday that it is zeroing-in on the Ladera Ranch real estate market in a multi-pronged marketing effort where they are moving the emphasis away from print media and the more traditional means of reaching clients – and channeling resources and company assets with a heavy emphasis on both well-known social media such as Twitter, Google+, LinkedIn and Facebook, and also moving to some of the lesser known but potentially potent smaller social media channels such as RESAAS and Active Rain. The sole motivating factor for the company to change their marketing effort is to secure a greater MLS inventory of Ladera Ranch properties and to further exploit the luxury market for Ladera Ranch homes for sale.

Greg Steinaker – Managing General Partner Of BanCorp Properties was quoted as saying “ by taking advantage of the self-replicating where we are able to zero-in on the local Ladera Ranch real estate professional while simultaneously targeting our most high probability local, regional, national and international buyers, we will be able to self-generate new marketing funneling channels that the present market has not fully considered, what we are accomplishing is taking the older-school traditional marketing models and then multiplying them exponentially – making Ladera Ranch real estate more attractive to buyers and sellers who use social media to search for homes.” It is estimated that approximately 90% of people who are in the market to purchase a home start their search for homes on the internet.

BanCorp believes that a focused and intense, on-going market campaign without any predetermined time-frame for expiration will allow the company to make great strides in their rankings across all of the major search engines – which is the sole motivating factor for initiating the marketing effort in the first place. The company believes that if it can increase its pipeline to its existing base of Ladera Ranch Realtors, the only likely result would be increased sales and down-the-road repeat business. If BanCorp adds to its existing base of Ladera Ranch Real Estate Agents this would only be an additional advantage of this highly intensified marketing effort. BanCorp Properties will continue it on-going blog postings to compliment this new social media push.

BanCorp Properties is allocating additional resources in Irvine real estate market through targeted social media advertising campaign moving away from traditional advertising.

 

This is a reblog from a press release released on Press Release Point on Wednesday. 

BanCorp Properties is increasing its on-line social media marketing presence through a hyper-sensitive marketing campaign directly intentional on the Irvine Realtors in an on-going effort to attract more repeat clients to its website through social media linking versus older-school print media and radio advertising techniques. BanCorp believes that the Irvine real estate market is a strategic one as it rolls into the beginning of the new year.

BanCorp Properties announced on Monday that it is zeroing-in on the Irvine real estate market in a multi-pronged marketing effort where they are moving the emphasis away from print media and the more traditional means of reaching clients – and channeling resources and company assets with a heavy emphasis on both well-known social media such as Twitter, Google+, LinkedIn and Facebook, and also moving to some of the lesser known but potentially potent smaller social media channels such as RESAAS and Active Rain. The sole motivating factor for the company to change their marketing effort is to secure a greater MLS inventory of Irvine properties and to further exploit the luxury market for Irvine homes for sale.

Greg Steinaker – Managing General Partner Of BanCorp Properties was quoted as saying “ by taking advantage of the self-replicating where we are able to zero-in on the local Irvine real estate professional while simultaneously targeting our most high probability local, regional, national and international buyers, we will be able to self-generate new marketing funneling channels that the present market has not fully considered, what we are accomplishing is taking the older-school traditional marketing models and then multiplying them exponentially – making Irvine real estate more attractive to buyers and sellers who use social media to search for homes.” It is estimated that approximately 90% of people who are in the market to purchase a home start their search for homes on the internet.

BanCorp believes that a focused and intense, on-going market campaign without any predetermined time-frame for expiration will allow the company to make great strides in their rankings across all of the major search engines – which is the sole motivating factor for initiating the marketing effort in the first place. The company believes that if it can increase its pipeline to its existing base of Irvine Realtors, the only likely result would be increased sales and down-the-road repeat business. If BanCorp adds to its existing base of Irvine Real Estate Agents this would only be an additional advantage of this highly intensified marketing effort. BanCorp Properties will continue it on-going blog postings to compliment this new social media push.

About BanCorp Properties: BanCorp Realty is South Orange County Real Estate Broker specializing in residential real estate. BanCorp serves sixteen South Orange County cities and has been serving the housing market since 1995. BanCorp is support ECOA and truth in real estate.

A 4-step Process That Must Be Followed For Success

There are Four Steps in a real estate transaction that must occur before a deal is closed or even if a client has the capacity for the transaction to close in the first place. For the most part, there are no exceptions. All sales professionals at some point, when representing their client as a buyer’s agent completes all four steps… there is no cheating… the larger the transaction, obviously the more pronounced the steps are. While completing the steps, it is always important to remember that these are completed in a professional manner with the understanding that if a client has a wonderful total experience with the professional they will remain a client and they will send them more clients – the client is treated with courtesy and respect throughout the process.

The four steps in the process are:

• ·       Qualification
• ·       Rapport
• ·       Education/Information
• ·       Close

I am going to break this down into 3 separate blog postings, I will cover Qualification in this posting, Rapport in the next and Education/Close and close in the final.

It is important to note that if we ignore any of the steps and/or try to skip on and/or do them out of order we will likely get a backlash or jeopardize the transaction. We might come across as pushy and manipulative - because we are force-feeding the process.

Qualifying buyers is one of the most overlooked and ignored step in the real estate profession today. This is a fundamental flaw Realtors make (especially people new to the industry), assuming the buyer is already qualified for a mortgage when they are not or possibly showing them properties when they haven’t even listed their home for sale are just a few examples. Failing to qualify buyers will virtually guarantee a horrible experience for the seller or a buyer and the professional will come across as likely looking unprepared and unprofessional to the other real estate professional on the other side of the fence.

A Realtor will waste time, money and energy trying to sell a home to an unqualified prospect. They waste time because they (the family) aren’t going to buy (they want to buy but they can’t because they don’t qualify for financing).  The Realtor wastes money because their marketing budget is drained aiming at the wrong target. They are also wasting money because their time could have been better used to actually bring a qualified buyer on board – showing them properties that they really qualify for (opportunity cost). If a client does not have a full loan prequalification from a notable lender (which a professional needs to verify) they should stop the process and get them approved internally (if their organization provides this service), or farm it out to a lender they work with. You are doing everyone a favor.

A qualified client must have the time, need and want.

In most markets across the United States everything is go, go, go… A client may very well have the money, be qualified for the loan – but not have the time to engage in the purchase or the transaction because they are too busy at work, with kids, whatever… They are too busy to engage the real estate professional at practical times. As professionals we are extremely busy and our time is scarce and we certainty aren’t Burger King (have it your way)! We do our best to accommodate our clients’ schedules – but we have families and other clients to work with as well.  If you called your attorney (or CPA or doctor) in the middle of the day and said you wanted to see him in an hour and he said “sure come on down” what would your thoughts be about that professional?  We would be concerned – very concerned. The same holds true for us as real estate professionals, if we are at our kid’s soccer game or attending another important function or calling on another client, we are not going to just ‘pick-up’ what we are doing, to meet the demands of a particular client because they aren’t willing to allocate the necessary time to make the transaction work. We are busy professionals and our time is scarce.

The last part deals with having the power… The old saying in real estate is if someone wants to go look at a home in a snowstorm they are really motivated to make it happen. To go out in a snowstorm to look at a home says that you really have a pressing need (or they just really love the snow). This is a polar opposite of a house-hunter driving around on a beautiful Sunday afternoon and noticing an open house, walking in, killing some time, checking their neighbors decorating and then deciding they need to go home and add some plantation shutters and remodel the den.

I am hard pressed to think of any time that I worked a married couple that bought a home without both husband and wife seeing the home… If a professional attempts to have someone make any type of decision, big or small without their spouse – they are losing a lot of credibility. The concept of properly qualifying a prospect by making sure they have the money, time, need/want, and power to buy from a professional is far-reaching, but is really simply boils down to knowing “knowing our target market” forwards, backwards, upside and down.

Greg Steinaker – BanCorp Properties

No One Makes a Penny Until a Sale Is Made

“Nothing happens until someone sells something.” Henry Ford

With that being said, sales should never be manipulative and should never be pushy. Think about having a world-class waiter serving you in a five-star restaurant making recommendations on the wine menu. Selling is part of the natural human interaction. Teachers sell and persuade their students to learn. Parents sell their daughter on who to date. Spouses sell each other on where to go to eat dinner on the weekend… Understanding that everyone is in sales is essential to understanding the buying process.

According to Zig Ziglar it is pretty simple “selling is nothing more than the transference of a feeling… if you can make the customer feel that way you do about your product (service), then your customer will buy your product (service). When done right, real estate sale’s is an honorable and noble profession. It is right for your doctor to sell you on taking care of yourself, and for your pastor to sell you on the value of a rich spiritual life. It is unwise and unfair to lump an entire profession with a stereotype just because of few in the industry don’t practice their craft with care.

Selling is one of the highest-paid professions in the United States, and rightfully so, as it is all based off of the risk/return relationship. A real estate professional is taking a higher risk (no guaranteed pay-check) than a person working 8-5 for a company. The ‘carrot’ for the real estate professional is there is no glass-ceilings on earnings. It is a little know fact that is larger real estate companies one of the tracks that most often lead to “C-suite” and higher management positions in the organization is through the sales pipeline area of the company.

The bottom line is this. Everyone is in sales. If a real estate professional does their job correctly and their client has a wonderful ‘total experience’ they will likely remain a client in the future, and there is a high probability that they will refer other clients. It means treating each person in a consistent manner, all people are treated the same in each encounter regardless of circumstance, with courtesy and respect.

BanCorp Properties supports truth in real estate and supports all of the communities that we serve in. To learn more about BanCorpREG, please visit us at www.bancorprealty.com

Greg Steinaker