This is a reblog to a press release released on Monday on PR.com
BanCorp announced on Monday that it plans on stepping up marketing efforts in the Newport Coast real estate market, an area that it believes is critical to its overall success in 2015. The company plans on re-launching its popular buyer’s rebate.
With interest rates still hovering at historical lows, BanCorp Properties plans on taking advantage of these in the high-end community of Newport Coast. When interest rates are low, it allows buyers to purchase a home of higher market value than they would if rates were higher, and this is even more hyper-sensitive in the Newport Coast market. The Newport Coast community is one of most affluent in California, and it also has some of the most expensive homes in the state. The city is located on the Pacific Ocean between Newport Beach and Laguna Beach and within its borders you will also find the luxurious community of Crystal Cove: BanCorp believes this market is crucial for its overall success.
The company plans on stepping up its internet advertising with the ultimate goal of moving up in page rankings on the search engines, as well as increasing brand awareness in the Newport Coast luxury real estate market. The company believes that a multi-pronged effort where it also intensifies its social media postings, in combination with the re-launch of its widely popular buyer’s rebate program might be just the right winning combination. The company has named this program the “better 2together program”, and when representing a client in the purchase of a Newport Coast property, the company will rebate up the 25% of its gross commission back to the family, to be used in any manner it wishes.
While the company wants to secure more buyer’s representations, it also believes that it is extremely important to increase its inventory of Newport Coast homes for sale. It also believes that it would be negligent if it simply ignored this strategic market. The Newport Coast housing market is mainly comprised of detached single-family-residences and condominiums, although there is a few townhomes and still some vacant lot-land. By moving away from older-school advertising methods such as print media and radio and moving resources towards internet advertising and social media postings, the company believes it can reach its goal of increasing its market share and heightening brand awareness.
It is estimated that nearly 90% of all home searches begin on the internet. If this holds true for the housing market in aggregate, it will hold true for the Newport housing market as well. When BanCorp focuses on social media postings, in essence it is actually focusing on the local Newport Coast Realtor, highlighting individual properties that it wants to market. The postings are made of the main social media hubs such as Google+, Facebook, Twitter and LinkedIn, as well as lesser known sites, all with the sole purpose of making the local Newport Coast Real Estate Agents aware of specific properties. Another potential added benefit for these postings is that they also always have the potential of going ‘viral’, creating additional market exposure for the company.
About BanCorp Properties: BanCorp has been in business since 1995 and specializes in residential; single-family-residences, condominiums townhomes, investment properties and rental properties. The supports all fair housing, equal credit and truth in real estate policies and practices, and is active in each local community it serves in.
This is a reblog to a press release released on PRLog.com on Wednesday.
As part of its new market initiative BanCorp Properties is using the favorable lending environment which exists due to the historical low mortgage interest rates which are still prevalent in the southland in combination with a aggressive social media blitz to grab additional market share in the Newport Coast housing market.
With interest rates at historical lows it allows borrowers to purchase homes with higher market values due to increased purchasing power. The borrower has done nothing income wise to warrant the ability to purchase a higher priced home, the simply benefit from the decreasing interest rates. Because the homes for sale in Newport Coast are higher than the other communities in Orange County, this localized market benefits greatly as more borrowers are able to enter the market. BanCorp Properties believes that by intensifying its marketing efforts in the Newport Coast real estate market in conjunction with the lower rates will allow the company to not only increase market share, but also increase brand awareness in this strategic city.
The Newport Coast housing market which includes the communities of Crystal Cove, Pelican Hill, Perazul and Ocean Heights among other high-end subdivisions and unique neighborhoods is one of the most exclusive in Orange County, and BanCorp Properties believes that the company would be negligent if it did not step up efforts in its social media advertising focusing on the Newport Coast real estate professional. Greg Steinaker, President of BanCorp Properties was quoted as saying “It is one thing to take a listing and put it on the MLS, it is quite another thing to take the listing and then aggressively market the Newport Coast property through the major social media hubs such as Twitter, Google+ and LinkedIn.” Mr. Steinaker went on to add “it is pretty well known that approximately 90% of all home searches begin on the internet, and this does not mean just a simple ‘Google Search’ many times the search begins with a peek on social media outlets.”
BanCorp Properties has called this a new market initiative, but it is not a new initiative at all, the company has been targeting the Newport Coast real estate market in a hyper-sensitive marketing campaign since the 3rd quarter of 2014 in a attempt to increase its inventory of Newport Coast homes for sale and the company does not anticipate stopping anytime in the near future. The company believes that if interest rates stay low and more buyers are able to enter this high-end market in combination with the increased brand awareness through internet and social media marketing should pay dividends both in the short and long-term. The company believes that the push will likely result in more representations as a buyer’s agent equally with listing agent assignments, helping to propel overall sales for the company.
About BanCorp Properties: BanCorp is a South Orange County Real Estate Broker and has been serving the community since 1995. The company specializes in residential properties including; single-family-residences, condominiums, townhouses, rental homes and investment properties.
