This is a reblog to a press release released on Press Release Point on Tuesday.
BanCorp Real Estate Group in its ongoing pursuit of easier and faster™ (and smarter) Aliso Viejo real estate announces plan to heighten brand awareness and increase market share in Aliso Viejo housing market.
BanCorp Properties, a company that is recognized in the real estate industry for its willingness to step outside the box when it will position the company’s clients for a potentially higher net gain on the purchase or sale of home is seeking to gain market share in the Aliso Viejo real estate market in what appears to be a rather average marketing model being displayed by the larger national agencies. The company believes that it can accomplish this goal by re-launching its popular buyers rebate program and by stepping up efforts in its internet and social media advertising. The company believes that by combining these efforts into one unified marketing effort should allow the company to make significant gains.
BanCorp did not release information regarding whether it anticipated hiring any additional Aliso Viejo Realtors to add to existing base of professionals or not. However, based on information released as part of its new market initiative which was launched in the 2nd quarter of 2014, it would be highly unlikely if the organization did not add some additional professionals to meet the increasing demand that would be created by the new marketing effort being focused on social media posting, internet advertising and the implementation of the buyers rebate program. Under the previously successful program, the company rebates back to the client 25% of the company’s gross commission upon the successful close of escrow to be used in any manner the person wishes.
The company said on Tuesday that it believes that by targeting the self-replicating social media hubs such as Facebook, Twitter, Google+ and LinkedIn, it will be able to aggressively market to the local Aliso Viejo Real Estate Agent, with an added bonus being that the posting always has the potential to go viral creating additional exposure for a particular property. BanCorp believes that the home rebate program by itself will increase its representations for people who are looking for homes for sale in Aliso Viejo. The company believes that the internet and social media advertising campaign will allow it to bolster its inventory of Aliso Viejo real estate listings. With this multi-pronged marketing effort, the company hopes to gain momentum throughout the spring rolling into the summer at which time it believes that the Federal Reserve might possibly increase long-term interest rates which could slow things down in the housing market.
About BanCorp Properties: BanCorp Real Estate Group is an Orange County real estate group that specializes in the Aliso Viejo housing market as well as 16 other South Orange County cities. The company works with residential; single-family-residences, condominiums, townhomes, income properties and rental homes. The company has been in business since 1995 and supports equal housing, fair lending and truth in real estate.
This is a reblog to a press release released on PRLog.com on Wednesday.
As part of its new market initiative BanCorp Properties is using the favorable lending environment which exists due to the historical low mortgage interest rates which are still prevalent in the southland in combination with a aggressive social media blitz to grab additional market share in the Newport Coast housing market.
With interest rates at historical lows it allows borrowers to purchase homes with higher market values due to increased purchasing power. The borrower has done nothing income wise to warrant the ability to purchase a higher priced home, the simply benefit from the decreasing interest rates. Because the homes for sale in Newport Coast are higher than the other communities in Orange County, this localized market benefits greatly as more borrowers are able to enter the market. BanCorp Properties believes that by intensifying its marketing efforts in the Newport Coast real estate market in conjunction with the lower rates will allow the company to not only increase market share, but also increase brand awareness in this strategic city.
The Newport Coast housing market which includes the communities of Crystal Cove, Pelican Hill, Perazul and Ocean Heights among other high-end subdivisions and unique neighborhoods is one of the most exclusive in Orange County, and BanCorp Properties believes that the company would be negligent if it did not step up efforts in its social media advertising focusing on the Newport Coast real estate professional. Greg Steinaker, President of BanCorp Properties was quoted as saying “It is one thing to take a listing and put it on the MLS, it is quite another thing to take the listing and then aggressively market the Newport Coast property through the major social media hubs such as Twitter, Google+ and LinkedIn.” Mr. Steinaker went on to add “it is pretty well known that approximately 90% of all home searches begin on the internet, and this does not mean just a simple ‘Google Search’ many times the search begins with a peek on social media outlets.”
BanCorp Properties has called this a new market initiative, but it is not a new initiative at all, the company has been targeting the Newport Coast real estate market in a hyper-sensitive marketing campaign since the 3rd quarter of 2014 in a attempt to increase its inventory of Newport Coast homes for sale and the company does not anticipate stopping anytime in the near future. The company believes that if interest rates stay low and more buyers are able to enter this high-end market in combination with the increased brand awareness through internet and social media marketing should pay dividends both in the short and long-term. The company believes that the push will likely result in more representations as a buyer’s agent equally with listing agent assignments, helping to propel overall sales for the company.
About BanCorp Properties: BanCorp is a South Orange County Real Estate Broker and has been serving the community since 1995. The company specializes in residential properties including; single-family-residences, condominiums, townhouses, rental homes and investment properties.
