This is a reblog to a press release released on PR.com on Wednesday.
BanCorp Properties is zeroing in on the San Clemente housing market as it re-launches its popular buyer’s rebate program which it had discontinued in the third quarter of 2014. The company believes that the San Clemente market is critical to its success in 2015.
San Clemente is found along the most southern edge of South Orange County. The city consists of custom-built homes, tract homes, condominiums and lot-land. The city is bordered by Dana Point and San Juan Capistrano to the North and Camp Pendleton to the south. Due to the size of the San Clemente market and due to the fact that interest rates remain at near historical markets, BanCorp Properties believes that the timing is right to reintroduce the buyer’s rebate program into the community. The lower interest rates allow buyer’s to command higher valued homes than they normally would if rates were lower.
The company believes that it will take more than the re-launch of this program to make a significant impact in this market. The company will also commit to a multi-pronged marketing effort that focuses on internet marketing and social media postings in an effort to increase its inventory of San Clemente homes for sale. Bancorp believes that a move away from the older-school traditional advertising methods such as print media and radio advertising would be advantageous to the organization at this point in time. It is important to note that the buyer’s rebate program is perfectly legal, acceptable under all parts of RESPA as long as all interested parties are identified and notified about the details upfront. The company calls the program its “better 2gother rebate”.
One of the key elements that go into a successful internet marketing campaign is increased social media postings where the focus is both on a specific property as well as the local San Clemente Realtor. The hope is always that the postings, which are done on hubs such as Google+, LinkedIn, Facebook and Twitter will go viral, creating additional exposure. The other goal in a internet marketing campaign would be to increase page rankings on the search engines. Since it is estimated that nearly 90% of all home searches start on the internet the company believes it would be negligent in ignoring this marketing method.
About BanCorp Properties: BanCorp Real Estate Group is an Orange County Real Estate Broker that specializes in residential; single-family-residences, condominiums townhomes, investment properties and rental properties. The company has been in business since 1995 and supports all fair housing, equal credit and truth in real estate policies and practices. The company is active in each local community it serves in.
This is a reblog to a press release released on PR.Com on Friday
BanCorp Properties is moving its focus away from print media and other traditional sources of advertising such as radio and putting a higher emphasis on internet and social media postings as it zeros in on the Talega housing market with a ultimate goal of increasing brand awareness and securing additional market share
BanCorp Properties said on Friday that it sees a real opportunity to gain market share in the Talega community of San Clemente, California. With interest rates remaining at near historical lows, and all indicators pointing that the Federal Reserve will not tinker with rates until at least the 2nd or 3rd quarters of 2015, the company believes that the time is ripe to step up marketing efforts in the city. The lower interest rates increase buyers purchasing power, allowing them to purchase a home with a higher market value than they could with higher prevailing interest rates, if rates were to spike higher, they automatically see a reduction in the price of the home the can command. The Talega real estate market is considered a high-end market of Orange County, with relatively few buyers paying cash, the majority needing take-out financing in the form of a purchase money mortgage.
BanCorp believes the lower rates in combination with a aggressive push towards social media and internet marketing would allow the company to both bring heightened awareness for the company as put the company in a position to increase its inventory of homes for sale in Talega. The company believes that by moving resources away from the older-school print media and radio advertising mediums and targeting the self-replicating social media sites that have the potential to go viral will pay much higher dividends both in the short and long terms. As part of its new market initiative which began in 2014, the Talega market was identified as a strategic one, a community of significant size, that the company simply could not ignore.
BanCorp Properties has been already aggressively marketing to the greater San Clemente real estate market including the smaller “villages” of Forster Ranch, Coast District, Rancho San Clemente and Marblehead, so a major push into the Talega real estate market would not be as if the company would be moving into unchartered water. Talega has always been a popular option for people who want to be in close proximity to the ocean, so the homes are in high demand. This combination, when factoring in the low interest rates makes the market in general a favorable one: and opportunity that BanCorp plans to exploit.
Talega is one of the most hotly contested markets in South Orange County when it comes to the large national agencies and medium sized regional agencies spending a great deal of money advertising for to ensure when a person types in “Talega Homes For Sale” or “Talega Real Estate” that the company shows up on the first pages of Google, Yahoo or Bing. BanCorp believes that this new campaign where it is focusing in on social media hubs such as Google+, Twitter, Facebook and LinkedIn, where the organization is bringing attention to particular properties and zeroing in on the local Talega Realtors, its ability to increase its inventory of Talega homes for sale increases greatly, with a fringe benefit being that it could increase its base of Talega Real Estate Agents wanting to work for the company.
About BanCorp Properties: BanCorp Real Estate Group is South Orange County real estate company that serves in 16 cities. The company has been in business since 1995 and specializes in residential single-family-residences, condominiums, townhomes, condominiums, rental properties and investment properties. As a South Orange County Real Estate Broker, BanCorp plays an active role in each community it serves in and fully supports equal housing and truth in real estate.
This is a reblog to a press release release on PRLog.com on Friday
With a steady replenishing of San Clemente home inventory in combination with long-term interest rates hovering at historical lows, BanCorp Properties sees an opportunity to increase both market share in the San Clemente real estate market. The company believes that a targeted social media advertising campaign in combination with a well-rounded general internet organic search results push should produce excellent results.
The San Clemente housing market has always been a strategic one. Located at the southernmost tip of South Orange County, BanCorp believes that a company can’t ignore this city when attempting to grab additional market share in the southland. The company said on Friday that with interest rates remaining at or near historical lows, it is presenting an excellent opportunity for first-time buyers to own a home in San Clemente, it is also a favorable lending environment for the trade-up equity buyers. The company believes that these two beneficial elements in combination with a stable inventory of homes would make the timing of a targeted social media advertising and internet marketing campaign perfect timing. The company believes it could like secure more buyers and sellers representations.
The San Clemente housing market is one of the most competitive is South Orange County. All of the national real estate companies invest heavily in this market in a attempt to ensure that their company shows up on the first page when a person is searching for homes for sale in San Clemente. This is one of the reasons that BanCorp Properties believes that a intensified social media advertising marketing blitz might pay off dividends. Greg Steinaker, President of BanCorp Properties was quoted as saying “the company knows that the search engines are tracking the postings to the social media hubs such as LinkedIn, Twitter and Google+, if the company steps up its efforts on quality postings, it should see the search engines giving more attention to the company.” Mr. Steinaker went on to add “the San Clemente real estate market is not only being aggressively targeted by the large national companies, there are also medium sized regional players interest in this strategic market that are pumping significant resources into this community, if the company wants to competitive, it has to try different approaches, moving away from the status-quo.”
There are key subdivisions and communities within San Clemente that BanCorp Properties believes it should target its new campaign which will move away from the print media and radio advertising and stay focused completely on the self-replicating social media hubs. The smaller communities within San Clemente that BanCorp will target include; Forster Ranch, Coast District, Talega, Marblehead, Rancho San Clemente, and Sea Pointe Estates. The company is aware that approximately 90% of home searches starts on the internet and this is not a new market for the company. As part of a new market initiative which began in 2014, the company had already made its presence known when it had began to increase its base of San Clemente real estate professionals that worked in the local community.
About BanCorp Properties: BanCorp Real Estate Group specializes in the sale and acquisition of single-family-residences, condominiums, townhouses and rental properties in the South Orange County housing market of Southern California. BanCorp is a South Orange County Real Estate Broker and has been in business since 1995.
