Friday, January 30, 2015
BanCorp Zeroing in on San Clemente Housing Market to Increase Market Share and Brand Awareness
This is a reblog to a press release release on PRLog.com on Friday
With a steady replenishing of San Clemente home inventory in combination with long-term interest rates hovering at historical lows, BanCorp Properties sees an opportunity to increase both market share in the San Clemente real estate market. The company believes that a targeted social media advertising campaign in combination with a well-rounded general internet organic search results push should produce excellent results.
The San Clemente housing market has always been a strategic one. Located at the southernmost tip of South Orange County, BanCorp believes that a company can’t ignore this city when attempting to grab additional market share in the southland. The company said on Friday that with interest rates remaining at or near historical lows, it is presenting an excellent opportunity for first-time buyers to own a home in San Clemente, it is also a favorable lending environment for the trade-up equity buyers. The company believes that these two beneficial elements in combination with a stable inventory of homes would make the timing of a targeted social media advertising and internet marketing campaign perfect timing. The company believes it could like secure more buyers and sellers representations.
The San Clemente housing market is one of the most competitive is South Orange County. All of the national real estate companies invest heavily in this market in a attempt to ensure that their company shows up on the first page when a person is searching for homes for sale in San Clemente. This is one of the reasons that BanCorp Properties believes that a intensified social media advertising marketing blitz might pay off dividends. Greg Steinaker, President of BanCorp Properties was quoted as saying “the company knows that the search engines are tracking the postings to the social media hubs such as LinkedIn, Twitter and Google+, if the company steps up its efforts on quality postings, it should see the search engines giving more attention to the company.” Mr. Steinaker went on to add “the San Clemente real estate market is not only being aggressively targeted by the large national companies, there are also medium sized regional players interest in this strategic market that are pumping significant resources into this community, if the company wants to competitive, it has to try different approaches, moving away from the status-quo.”
There are key subdivisions and communities within San Clemente that BanCorp Properties believes it should target its new campaign which will move away from the print media and radio advertising and stay focused completely on the self-replicating social media hubs. The smaller communities within San Clemente that BanCorp will target include; Forster Ranch, Coast District, Talega, Marblehead, Rancho San Clemente, and Sea Pointe Estates. The company is aware that approximately 90% of home searches starts on the internet and this is not a new market for the company. As part of a new market initiative which began in 2014, the company had already made its presence known when it had began to increase its base of San Clemente real estate professionals that worked in the local community.
About BanCorp Properties: BanCorp Real Estate Group specializes in the sale and acquisition of single-family-residences, condominiums, townhouses and rental properties in the South Orange County housing market of Southern California. BanCorp is a South Orange County Real Estate Broker and has been in business since 1995.
Thursday, January 29, 2015
Companies that communicate with each other tend to stay together longer – usually it is better to put people before profit.
Why do professionals that go to work for a real estate company end up staying with the company for a long time? The real estate companies that believe that business is a party, and then invites all of their team-members to the party are the ones that are on top of the summit – or going to get there quickly. If a company gives everyone good directions to the party, everyone will find the shindig, and everyone will have a great time – communication in real estate is the map to the party. If a company is terrible at giving directions, this means that their only communication is bad communication and this is always caused by 2 things; they don’t make communication a priority and the company’s leadership is so arrogant (or fearful) that they under communicate. If a real estate company uses “mushroom communication” with its team-members (keep them in the dark and feed them manure) there is little chance for success for the organization and the individuals working within the organization. Lack of communication is one of the single greatest factors of why there is such atrocious turnover in the real estate industry.
There is a direct correlation between high turnover and lack of communication within a company. If a company has ‘great parties’, and is fun to work for, where creativity is paramount and a culture of open communication is encouraged, the likelihood of success for everyone increases exponentially. Most real estate professionals will assume the worst (times 10!) when the broker (or management) hasn’t built trust with them either by not communicating or by telling them half-truths or the whole truth. Fear, anger, frustration, and distrust become an intricate part of company culture when there is poor communication, which leads to a company culture of secrets, gossip and tons of missed opportunities for the Realtors. When the real estate professionals are not being actively communicated with about what is going on with the company and they fell like at times they are sitting out there on a deserted island by themselves, they generally will grow a huge pile of negative garbage in the minds that can sometimes be 10 times worse than reality – but it hampers productivity nonetheless.
For a real estate company to be truly successful, meaning that the real estate professional is successful categorically, there has to communication at every level of each process of each transaction during their entire tenure. Whether things are good, bad or neutral, if everyone is in the loop it promotes a positive environment that people can thrive in regardless of whether that person is having a poor sales month (or quarter). The company that communicates together stays together.
BanCorp Properties: Rancho Santa Margarita Real Estate Market – A Strategic Market for Increasing Brand Awareness Through Internet and Social Media Marketing
This is a reblog to press release released on Press Release Point on Thursday
With long-term interest rates at historical lows and inventory remaining constant, BanCorp Properties sees a positive landscape for increasing brand awareness as well as grabbing additional market share in this strategic South Orange County city. A combined marketing effort across divisions with an emphasis on social media could make a difference.
BanCorp Properties said on Thursday that the community of Rancho Santa Margarita in Orange County was perfectly positioned for an intensified marketing campaign based on numerous external factors. With long-term mortgage interest rates remaining at or near historical lows, and with the relatively low market values of Rancho Santa Margarita property values when compared to the coastal cities of Orange County, the Rancho Santa Margarita real estate market presents an excellent opportunity for both first-time and trade-up equity buyers. BanCorp believes that this favorable lending environment consolidated with hyper-sensitive social media advertising blitz targeting the Rancho Santa Margarita Real Estate Professional would allow the company to not only increase its inventory, but likely increase its base of buyer’s representations.
With more buyers being able to enter the market, in combination with an advertising campaign with a main motivating factor is to draw increasing brand awareness to the company should be a winning combination. There are key subdivisions and communities within Rancho Santa Margarita that BanCorp Properties believes that it could exploit including; Dove Canyon, Las Flores, Rancho Cielo, Wagon Wheel, Robinson Ranch and Trabuco Canyon. Greg Steinaker, President of BanCorp was quoted as saying “The company is already using aggressive social media advertising in the majority of the other cities we serve, starting off in Q1 of 2015 seems like an opportunity to aggressively enter the Ranch Santa Margarita real estate market.” Mr. Steinaker went on to add “Rancho Santa Margarita is a strategic urban inland community that the company can’t neglect, the firm won’t be able to increase inventory by sitting on the sidelines and accepting the status-quo.”
BanCorp Properties initiated its new market initiative in 2014 in conjunction with its on-going pursuit to drive business through internet marketing. The company believes that it simply can’t ignore this type of advertising, which is a move away from the more traditional types such as print media and radio advertising. Since it is estimated that over 85% of all home searches begin on the internet, it makes perfect sense for the company to engage in aggressive social media marketing. BanCorp Properties believes that by continuing to manage to well-known hubs such as Twitter, Google+ and LinkedIn, and then incorporate some of the lesser known ones for the sole purpose of marketing properties will be favorable across all divisional lines. For the company to be successful in the Rancho Santa Margarita real estate market it must be a multi-pronged marketing effort with social media, internet marketing and then taking advantage of the low prevailing interest rates.
About BanCorp Properties: BanCorp is a residential real estate broker specializing in South Orange County single-family-residences, condominiums, townhouses, rental homes and investment properties. The company serves in 16 major cities and well over 150 communities and has been serving these communities since 1995.
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BanCorp Realty is a division of The Irvine Holding Company
