Good Orange County Realtors are genuinely interested in their clients

What is a Realtors main responsibility? Helping their client’s - it is also a question about motivation. If a Realtor is more concerned with the perks or awards (luxury corner office, better job description, top-five in sales in their region) than they are in their client’s overall well-being and financial goals; they are likely in the wrong industry or need to reevaluate why they come into the office each day. If a Realtor’s only goal is to be top-dog in sales and get that ocean-view office they have moved from being a Realtor that serves to a self-serving power-seeker.

Most Realtors hate this analogy, but as professionals we are not unlike waiters in a fine restaurant. How can I serve you? Can I make some good recommendations? If a waiter in a outstanding restaurant doesn’t know the menu and wine list like the back of his hand, and gives you crummy service are you going to leave him a good tip? Are you going to come back? Are you going to recommend the restaurant to your closest friends? Waiters aren’t concerned with job titles or lush offices or being on the top-five list of waiters in Southern California. They are concerned with getting paid for excellent their excellent service and knowledge. The same will hold true for a real estate professional if they have their priorities straight: if they know the menu and wine list (the localized housing market they work in) like the back of their hand, and they are able to make great recommendations to their clients, they will get paid. If not this transaction, then the next, but they will get paid because they are genuinely interested in their clients, and their clients notice this very quickly.

Human beings are naturally inclined to want to take care of our own needs and desires first before helping anyone else. It is not a statement of fact, but it is a prevalent attitude in an industry where the professionals are paid on a strictly commission basis. There is a temptation to think of one’s own financial situation before they think about their clients anytime a Realtor signs on a new client: whether to list their home or represent them as a buyer’s agent. The majority of the time as soon as the contract has been signed the Realtor has already calculated the three-percent commission in their mind and they are going to get that commission no matter what. It is a polar-shift in thinking – and a very difficult adjustment to make – but if a Realtor is able to take a genuine interest in their client’s well being and their client’s financial success, and put their needs in front of their own, the natural end results will be many more satisfied clients and better long-term results for the Realtor.

Greg Steinaker: BanCorp Properties


Cities and Communities BanCorp Realty Serves In:

Aliso Viejo Real Estate & Aliso Viejo Homes For Sale | Costa Mesa Real Estate & Costa Mesa Homes For Sale | Coto De Caza Real Estate & Coto De Caza Homes For Sale | Dana Point Real Estate & Dana Point Homes For Sale | Irvine Real Estate & Irvine Homes For Sale |  Ladera Ranch, Real Estate & Ladera Ranch Homes For Sale | Laguna Beach Real Estate & Laguna Beach Homes For Sale | Laguna Hills Real Estate & Laguna Hills Homes For Sale | Laguna Niguel Real Estate & Laguna Niguel Homes For Sale | Lake Forest, CA Real Estate & Lake Forest, CA Homes For Sale | Mission Viejo Real Estate & Mission Viejo Homes For Sale | Newport Beach Real Estate & Newport Beach Homes For Sale | Corona Del Mar Real Estate & Corona Del Mar Homes For Sale | Newport Coast Real Estate & Newport Coast Homes For Sale | Rancho Santa Margarita Real Estate & Rancho Santa Margarita Homes For Sale | Dove Canyon Real Estate & Dove Canyon Homes For Sale | | San Clemente Real Estate & San Clemente Homes For Sale | San Juan Capistrano Real Estate & San Juan Capistrano Homes For Sale

Listening Establishes Trust

Efficient and effective Realtors are always good communicators but that means much more than being a good talker. The biggest mistakes that real estate professionals make today is trying to talk convincingly while putting their own ideas, feeling and priorities ahead of their clients. When a family is ready to list their home, or in the process of buying their next home, what they really want is to be listened to, respected and understood. If a prospective client doesn’t believe you are able to understand them or see their point of view, why would they feel compelled to appreciate and take to heart the words of the Realtor?

An excellent real estate company knows that listening builds trust and that trust is the foundation for lasting relationships – the goal for any successful brokerage. If someone tells us we are poor listeners, in essence what they are saying is that we are not trustworthy. They don’t know if their ideas, opinions and feelings are safe with us. If a real estate company is able to be an attentive listener, they will likely ear a prospective clients trust and subsequent business.

The bottom line is this: if a prospective client no longer believes that the Realtor that they are interviewing is truly listening to their goals or that they are trying accomplish in the real estate transaction at hand, they will start looking for someone who will.