What is a Realtors main responsibility? Helping their
client’s - it is also a question about motivation. If a Realtor is more
concerned with the perks or awards (luxury corner office, better job description,
top-five in sales in their region) than they are in their client’s overall
well-being and financial goals; they are likely in the wrong industry or need
to reevaluate why they come into the office each day. If a Realtor’s only goal
is to be top-dog in sales and get that ocean-view office they have moved from
being a Realtor that serves to a self-serving power-seeker.
Most Realtors hate this analogy, but as professionals we are
not unlike waiters in a fine restaurant. How can I serve you? Can I make some
good recommendations? If a waiter in a outstanding restaurant doesn’t know the
menu and wine list like the back of his hand, and gives you crummy service are
you going to leave him a good tip? Are you going to come back? Are you going to
recommend the restaurant to your closest friends? Waiters aren’t concerned with
job titles or lush offices or being on the top-five list of waiters in Southern
California. They are concerned with getting paid for excellent their excellent
service and knowledge. The same will hold true for a real estate professional
if they have their priorities straight: if they know the menu and wine list
(the localized housing market they work in) like the back of their hand, and
they are able to make great recommendations to their clients, they will get
paid. If not this transaction, then the next, but they will get paid because
they are genuinely interested in their clients, and their clients notice this
very quickly.
Human beings are naturally inclined to want to take care of
our own needs and desires first before helping anyone else. It is not a
statement of fact, but it is a prevalent attitude in an industry where the
professionals are paid on a strictly commission basis. There is a temptation to
think of one’s own financial situation before they think about their clients
anytime a Realtor signs on a new client: whether to list their home or
represent them as a buyer’s agent. The majority of the time as soon as the
contract has been signed the Realtor has already calculated the three-percent
commission in their mind and they are going to get that commission no matter
what. It is a polar-shift in thinking – and a very difficult adjustment to make
– but if a Realtor is able to take a genuine interest in their client’s well
being and their client’s financial success, and put their needs in front of
their own, the natural end results will be many more satisfied clients and
better long-term results for the Realtor.
Greg Steinaker: BanCorp Properties
Cities and Communities BanCorp Realty Serves In:
Cities and Communities BanCorp Realty Serves In:
Aliso Viejo Real Estate & Aliso
Viejo Homes For Sale
| Costa Mesa Real Estate & Costa
Mesa Homes For Sale |
Coto De Caza Real Estate & Coto De
Caza Homes For Sale |
Dana Point Real Estate & Dana
Point Homes For Sale
| Irvine Real Estate & Irvine Homes
For Sale | Ladera Ranch, Real Estate & Ladera Ranch
Homes For Sale | Laguna Beach Real Estate & Laguna
Beach Homes For Sale
| Laguna Hills Real Estate & Laguna
Hills Homes For Sale
| Laguna Niguel Real Estate & Laguna
Niguel Homes For Sale
| Lake Forest, CA Real Estate & Lake
Forest, CA Homes For Sale | Mission Viejo Real Estate &
Mission Viejo Homes For Sale | Newport Beach Real Estate &
Newport Beach Homes For Sale | Corona Del Mar Real Estate &
Corona Del Mar Homes For Sale | Newport Coast Real Estate &
Newport Coast Homes For Sale | Rancho Santa Margarita Real Estate
& Rancho Santa Margarita Homes For Sale | Dove Canyon Real Estate & Dove
Canyon Homes For Sale
| | San Clemente Real Estate & San
Clemente Homes For Sale | San Juan Capistrano Real Estate &
San Juan Capistrano Homes For Sale
