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Thursday, July 17, 2014

As a Realtor are you still doing what you love – or are you just doing what you do?

A real estate professional will never be successful if they don’t like or maybe even dread what they do. They will never reach their full potential if it is a small challenge just to pull them into the office each morning. When a Realtor loses focus and is drifting, the majority of the time it simply boils down to a passion question: are you passionate about real estate or are you just doing this to make money? Passion for what you do is at the very center of your professional success and personal fulfillment. Passion will give you energy when others around you grow tired and decide to make a career change. Why do the best Realtors make it look so easy? They understand that passion allows them to play during the day while the other Realtors are seemingly working so hard.

The best Realtors understand that they can’t effectively lead and manage their client’s without passion. Passion will cause transactions to come together and passion can actually cover mistakes made by the Realtor. How does that happen? If a client knows that their Realtor deeply cares, they are genuinely concerned about the client’s well-being and success in the transaction, and the Realtor is delivering excellent service, the natural by-product is the client is going to be more forgiving if a mistake is made and the Realtor’s intentions were good – this is simply human nature. No Realtor is perfect out in the field, but if they are passionate and their client’s know it, their passion will cover up a multitude of errors.

BanCorp Real Estate Group: Innovative Orange County Realtors

It is not difficult to be a passionate Realtor: especially if you love what you do. Passion in its simplest form means “caring, caring deeply” about your client’s, and being in control When a Realtor is passionate, the natural by-products are; quality, excellence and impressed client’s. If you aren’t passionate then you should ask yourself, who are you serving, your client or yourself?

Greg Steinaker - Former Executive of Ford Motor Company

Greg Steinaker - BanCorp Real Estate Group

Cities Communities BanCorp Serves In:

Aliso Viejo Real Estate & Aliso Viejo Homes For Sale | Costa Mesa Real Estate & Costa Mesa Homes For Sale | Coto De Caza Real Estate & Coto De Caza Homes For Sale | Dana Point Real Estate & Dana Point Homes For Sale | Irvine Real Estate & Irvine Homes For Sale | Ladera Ranch, Real Estate & Ladera Ranch Homes For Sale | Laguna Beach Real Estate & Laguna Beach Homes For Sale | Laguna Hills Real Estate & Laguna Hills Homes For Sale | Laguna Niguel Real Estate & Laguna Niguel Homes For Sale | Lake Forest, CA Real Estate & Lake Forest, CA Homes For Sale | Mission Viejo Real Estate & Mission Viejo Homes For Sale | Newport Beach Real Estate & Newport Beach Homes For Sale | Corona Del Mar Real Estate & Corona Del Mar Homes For Sale | Newport Coast Real Estate & Newport Coast Homes For Sale | Rancho Santa Margarita Real Estate & Rancho Santa Margarita Homes For Sale | Dove Canyon Real Estate & Dove Canyon Homes For Sale | | San Clemente Real Estate & San Clemente Homes For Sale | San Juan Capistrano Real Estate & San Juan Capistrano Homes For Sale

Wednesday, July 16, 2014

Good Orange County Realtors are genuinely interested in their clients

What is a Realtors main responsibility? Helping their client’s - it is also a question about motivation. If a Realtor is more concerned with the perks or awards (luxury corner office, better job description, top-five in sales in their region) than they are in their client’s overall well-being and financial goals; they are likely in the wrong industry or need to reevaluate why they come into the office each day. If a Realtor’s only goal is to be top-dog in sales and get that ocean-view office they have moved from being a Realtor that serves to a self-serving power-seeker.

BanCorp Realty: Excellent Orange County Realtors

Most Realtors hate this analogy, but as professionals we are not unlike waiters in a fine restaurant. How can I serve you? Can I make some good recommendations? If a waiter in a outstanding restaurant doesn’t know the menu and wine list like the back of his hand, and gives you crummy service are you going to leave him a good tip? Are you going to come back? Are you going to recommend the restaurant to your closest friends? Waiters aren’t concerned with job titles or lush offices or being on the top-five list of waiters in Southern California. They are concerned with getting paid for excellent their excellent service and knowledge. The same will hold true for a real estate professional if they have their priorities straight: if they know the menu and wine list (the localized housing market they work in) like the back of their hand, and they are able to make great recommendations to their clients, they will get paid. If not this transaction, then the next, but they will get paid because they are genuinely interested in their clients, and their clients notice this very quickly.

BanCorp Properties: Outstanding Orange County Realtors

Human beings are naturally inclined to want to take care of our own needs and desires first before helping anyone else. It is not a statement of fact, but it is a prevalent attitude in an industry where the professionals are paid on a strictly commission basis. There is a temptation to think of one’s own financial situation before they think about their clients anytime a Realtor signs on a new client: whether to list their home or represent them as a buyer’s agent. The majority of the time as soon as the contract has been signed the Realtor has already calculated the three-percent commission in their mind and they are going to get that commission no matter what. It is a polar-shift in thinking – and a very difficult adjustment to make – but if a Realtor is able to take a genuine interest in their client’s well being and their client’s financial success, and put their needs in front of their own, the natural end results will be many more satisfied clients and better long-term results for the Realtor.

Greg Steinaker: Former Executive Ford Motor Company

Greg Steinaker: BanCorp Properties

Cities and Communities BanCorp Realty Serves In:

Monday, July 7, 2014

A Realtor doesn’t care how much their Broker knows until they know how much their Broker cares.

To be a superb Real Estate Broker you have to be a Connector not just a Climber…

Most Real Estate Brokers are simply looking out for themselves. They think that running a real estate company is a race. Their goal is to prove “themselves” and improve “their” ranking (Google, overall market share, total Realtor base), with little or no concern for the personal and professional progress of their Realtors. At the end of each month, week or day, the larger national and regional agencies can’t wait for the reports to come out so they can check out the stats and compare numbers with everyone else’s – on a macro level – quickly noting which real estate companies are ahead and behind, each trying to inch toward

the top, with concern for their Realtor’s in the field being an afterthought.

When a Real Estate Broker puts people before profit, the Broker is working under two major misconceptions: First, they think that their rankings automatically make them successful in the eyes of their Realtors. Second, they think that being one of the leaders in sales is a higher priority than connecting with their Realtors. If a Real Estate Broker is too busy trying to meet other owner or stakeholders expectations, and too preoccupied trying to get ahead to listen to their Realtors, they definitely aren’t connecting with their Realtors and they are losing touch of reality of what is really going on in the field.

BanCorp Realty: Expert Orange County Realtors

That’s not to say that trying to be number one, or in the top ten in the real estate industry is all wrong. You can’t create progress within a company by staying on a plateau. Good real estate companies are naturally wired - it is built into their DNA, to climb to the top. They are aggressive. The initiate. The best Real Estate Brokers see opportunities and seek them before others do. The excellent Brokers are competitive and getting to the top is simply part of what they do. The question for Real Estate Brokers is not, should you try to get to the top? The question is, how should you try to get there? For a Real Estate Broker to attempt to get to the top of the industry without connecting with its Realtors at best allows it to lead its people without their allegiance. At worst it undermines their credibility and makes it a short-lived Broker.

Real Estate Brokers who climb over their Realtors to get to the top with quickly find the opportunity to look for new Realtors to work for them.

Greg Steinaker: Orange County Business CEO

Greg Steinaker: CEO Irvine Holding Company

Thursday, July 3, 2014

A Real Estate Company can either be a stepping stone or a stumbling block for their Realtors.

Realtors don’t want to work for incompetent Brokers.

No real estate professional wants to go to work for a less than excellent real estate company. Every Realtor wants to feel that their company can effectively manage the communities they work in, the vendors that support them, and the ongoing marketing that occurs across the regions that the organization serves in. The real estate company needs to inspire confidence, and they need to do that, not with charisma, but with confidence.

BanCorp Realty: Lake Forest, CA Homes For Sale

When a real estate firm becomes incompetent, they become a distraction to their team members, hampering their personal growth and wasting people’s energy. They prevent people from keeping the main thing the main thing. They lose the original vision and values of the organization and it is reflected in the behavior of its Realtors. If a real estate company has lost its vision, how can it expect its Realtors to maintain theirs? If the Realtors working for an incompetent real estate broker have a high level of skill, they will continually worry about their company messing things up (screwing up a vendor relationship, messing up a real estate contract, a flawed marketing campaign…). If on the other hand the Realtors don’t have a high level of skill or experience, they simply won’t know what to do. Either way, productivity declines, morale suffer, and positive momentum becomes impossible.

BanCorp Realty: Lake Forest, CA Luxury Homes For Sale

An incompetent real estate company will not lead, attract, nor continue to employ competent Realtors for long. The reason for this is that a real estate professional naturally wants to work for a real estate company which they feel is stronger than themselves. If the company was not stronger than them, they would be better off selling and buying real estate on their own, without paying the commission split to a real estate company. The bottom line is this: if a Realtor starts to believe that their broker is incompetent, they will quit and find someone else – somewhere else – who is competent who will help them reach their goals.

Greg Steinaker: Managing General Partner and President BanCorp Real Estate Group

Mission Statement

BanCorp Real Estate Group provides and administers superior real estate services and product expertise. At each level we strive to be the client’s first choice. We continue to succeed treating our clients and the communities we serve as we would wish to be treated – the real golden rule.

We will continue to lead from the front the mutual trust, honest, integrity and authenticity in the delivery of our service. Our achievements are realized through our commitment to O.N.E. unified purpose driven resolve – Truth in Real Estate.