This is a reblog to a press release released on PR.Com on Monday.
BanCorp plans on reintroducing its popular buyer’s rebate program as it intensifies its marketing efforts in the Irvine real estate market. The company believes that product launch should allow it to gain market share as well as increase brand awareness in this strategic market.
The community of Irvine is the largest in South Orange County and BanCorp believes that an intensified marketing effort in this market will allow it to secure additional market share. With interest rates remaining at near historical lows, it allows buyers to purchase properties that have higher market values that they would normally be able to secure if the interest rates were higher. The company believes that by stepping up efforts in its internet and social media campaigns it should be able to increase its inventory of Irvine homes for sale as well as secure more buyer’s representations. Irvine is considered and urban city and has a higher concentration of condominiums and tract homes than other surrounding cities.
The company believes that the timing is perfect to move away from the older-school methods of advertising such as print media and radio advertising and concentrate its resources on internet marketing and focused social media postings to help it reach its goals. The company had discontinued it popular buyer’s rebate program in 2014, and it believes that by bringing it back, in tandem with the new marketing campaign, this will allow the company to meet its lofty goals that it has set in the Irvine real estate market. Under the widely popular buyer’s rebate program, BanCorp rebates 25% of the gross commission back to the client to be used as the person sees fit. The program is perfectly legal when disclosed up-front, and if the lender (if one is needed) is aware of it. BanCorp has named its buyer’s rebate program the “better 2together program”.
One of the main benefits of targeted social media postings on major hubs such as Google+, Facebook, LinkedIn and Twitter is that the company is able to zero-in on individual properties creating added exposure. There is also the potential the posting will go viral, creating additional marketing channels, much greater than a traditional MLS listing could ever generate. Another possible benefit would be the possibility of having Irvine real estate professionals seeing the posting and then wanting to join the BanCorp team of professionals. The company is not actively recruiting new Irvine real estate agents, but it has not ruled out bringing on new team-members at the end of 2015. The company believes that the multi-pronged marketing effort which includes the re-introduction of the buyer’s rebate, the new marketing push into internet marketing and social media postings combined with the low interest rates will help the organization reach its goals of increased market share and heightened brand awareness.
About BanCorp Properties: BanCorp specializes in residential; single-family-residences, condominiums townhomes, investment properties and rental properties. BanCorp REG is a licensed Orange County Real Estate Broker that serves in 16 South Orange County cities. The company has been in business since 1995 and support all fair housing, equal credit and truth in real estate policies and practices.
This is a reblog to a press release released on Friday to PR.Com
BanCorp Properties, as it continues its advertising efforts in the greater Irvine housing market will also zero-in on the local Turtle Rock community in an effort to secure additional market share and heighten brand awareness.
As part of BanCorp’s new market initiative which began in 2014 which began to strategically target all major South Orange County cities and communities with large bases of single-family-residences, the company began its intensified campaign in the Irvine housing market. With interest rates remaining at near historical lows, and the inventory in Irvine remaining relatively stable, the company stepped up efforts in its internet marketing efforts to increase market share in Irvine which is one of the largest markets in Orange County. The company believes that Turtle Rock is one of its most important communities.
The company said on Friday that as it continues to aggressively market into the Irvine community that it planned to begin to step-up its efforts in the Turtle Rock real estate market for the purpose of increasing its inventory of homes for sale in Turtle Rock. BanCorp believes it can accomplish this by moving away from the older-school more traditional ways of advertising such as print media and radio advertising and focusing its attention more or internet advertising and the underlying social media postings where they can zero-in on individual properties giving them maximum exposure.
BanCorp Properties believes that by targeting the high profiles hubs such as Google+, LinkedIn, Twitter and Facebook, they will be able to target the local Turtle Rock Realtor, so the company can showcase the properties that needs attention. The company believes that one of the main benefits of internet advertising is that it always has the potential to go viral, which is the ultimate goal. BanCorp believes that the low prevailing interest rates in combination with the internet marketing share will allow the company to secure more listings of Turtle Rock homes for sale as well as land more buyer’s agents representations in the Turtle Rock real estate market.
About BanCorp Properties: BanCorp Real Estate Group is an Orange County Real Estate Broker that specializes in single-family-residences, condominiums, townhomes, investment properties and rental properties. BanCorp has been in business since 1995 and is active in all the local communities it serves in. The company supports a fair housing policy as well as truth in real estate.
This is a reblog from a press release released on Press Release Point on Wednesday.
BanCorp Properties is increasing its on-line social media marketing presence through a hyper-sensitive marketing campaign directly intentional on the Irvine Realtors in an on-going effort to attract more repeat clients to its website through social media linking versus older-school print media and radio advertising techniques. BanCorp believes that the Irvine real estate market is a strategic one as it rolls into the beginning of the new year.
BanCorp Properties announced on Monday that it is zeroing-in on the Irvine real estate market in a multi-pronged marketing effort where they are moving the emphasis away from print media and the more traditional means of reaching clients – and channeling resources and company assets with a heavy emphasis on both well-known social media such as Twitter, Google+, LinkedIn and Facebook, and also moving to some of the lesser known but potentially potent smaller social media channels such as RESAAS and Active Rain. The sole motivating factor for the company to change their marketing effort is to secure a greater MLS inventory of Irvine properties and to further exploit the luxury market for Irvine homes for sale.
Greg Steinaker – Managing General Partner Of BanCorp Properties was quoted as saying “ by taking advantage of the self-replicating where we are able to zero-in on the local Irvine real estate professional while simultaneously targeting our most high probability local, regional, national and international buyers, we will be able to self-generate new marketing funneling channels that the present market has not fully considered, what we are accomplishing is taking the older-school traditional marketing models and then multiplying them exponentially – making Irvine real estate more attractive to buyers and sellers who use social media to search for homes.” It is estimated that approximately 90% of people who are in the market to purchase a home start their search for homes on the internet.
BanCorp believes that a focused and intense, on-going market campaign without any predetermined time-frame for expiration will allow the company to make great strides in their rankings across all of the major search engines – which is the sole motivating factor for initiating the marketing effort in the first place. The company believes that if it can increase its pipeline to its existing base of Irvine Realtors, the only likely result would be increased sales and down-the-road repeat business. If BanCorp adds to its existing base of Irvine Real Estate Agents this would only be an additional advantage of this highly intensified marketing effort. BanCorp Properties will continue it on-going blog postings to compliment this new social media push.
About BanCorp Properties: BanCorp Realty is South Orange County Real Estate Broker specializing in residential real estate. BanCorp serves sixteen South Orange County cities and has been serving the housing market since 1995. BanCorp is support ECOA and truth in real estate.
