A real estate professional’s ability to maximize their time
is essential to their productivity and effectiveness when representing a
client. Nothing else distinguishes top-level Realtors as much as their careful
consideration of time. Every professional’s days are like identical suitcases.
Even though they are all the same size, some Realtors are able to pack more
into them than others. The reason? They know what to pack. A real estate
professional will succeed by learning what to pack in the time allocated to
them.
Why are some Realtors always ten minutes early to an
appointment while others seem to always be ten minutes late? The first group
understands that time is an equal-opportunity employer; everybody gets
twenty-four hours a day – no more, not less – but not everybody gets the same
return on their twenty-four hours. Second, there really is no such thing as “time
management.” The expression is an oxymoron. Time cannot be managed. It cannot
be controlled in anyway. It keeps on ticking forward not matter what we do, the
same way the meter in a taxi keeps running.
Every real estate professional gets the same number of hours
and minutes every day. Nobody – no matter how shrewd – can save minutes from
one day to spend on another. No scientist – not matter how smart – is capable
of creating new minutes.
A Realtor can’t manage their time, so what can they do?
Manage themselves! Nothing separates excellent Realtors from ordinary Realtors
more than how they use their time. Successful Realtors understand that time is
the most precious commodity on earth. As a result, they know where there time
goes. They continually analyze how they are using their time and ask themselves
the question, “Am I getting the best us of my time?”
In his book What to Do
Between Birth and Death: The Art of Growing Up, Charles Spezzano writes, “You
don’t really pay for things with money, you pay for them with time. In five
years, I’ll have put enough away to buy that vacation house we want. Then I’ll
slow down. That means the house will cost you five years – one-twelfth of your
adult life. Translate the dollar value of the house, car, or anything else into
time, and then see if it’s still worth it.”
Don’t manage your time – manage your life.
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