A real estate professional cannot get their client’s the
results they are seeking unless they are leading them with passion. Passion causes things to move in the
marketplace and even has the ability to cause transactions to come together (or
fall apart), will them to happen as it were… Passion even has the ability to
cover over many mistakes in the field by the Realtor – if the errors were made
with good intentions. Passion creates a force multiplier and is the polar
opposite of passivity. Passivity equals apathy, or an uncaring attitude and
lack of interest. Passion simply means “caring, caring deeply” and being in
control, self-control and acting humble and meek. Real world definition of
meek: “Power under Control.”
When a real estate professional is passionate about their
career, truly cares about the well-being of each and every one of their
clients, the natural by-products are; quality and excellence in service,
impressed clients, and ultimately increased likelihood of higher sales. When a
Realtor is passionate it changes everything: their outlook on the day, their
career, and who they are serving – them self or their client. When a Realtor
makes the decision to serve others instead of self, this is what a
purpose-driven career looks like.
An amazing thing happens when passion is introduced into a
real estate agents daily routine. As I mentioned earlier, passion will cover
over a multitude of errors. Why does this happen? If a client believes a Realtor deeply cares (they really do care) about giving them excellent service
and providing them with all of the relevant information they need, they are
going to be more forgiving when a mistake is made (and in real estate there are
always mistakes being made). When a client knows their Realtor is passionate
and their intentions are good and then a mistake is made – they will know it
was an honest one, it will be corrected, “so let’s move on to the next step of
the transaction” – this is human nature. It is my experience that when Realtors
are passionate, their client’s will be quick to give them second or even third
chances when errors or mistakes are made. However, there is little or no
tolerance for mistakes when there is no passion or caring.
If you aren’t passionate about real estate and passionate
about what you do on a day-to-day basis, maybe you should evaluate why you are
doing it in the first place? If passion leads to quality and excellence in
service, impressed clients and higher likelihood of increased sales, why would
you not want to show a much greater concern about your client’s well-being and
demonstrate it through the way you lead your clients – with passion?
Greg Steinaker – President BanCorp Properties
Cities and Communities BanCorp Serves In:
Aliso Viejo Real Estate & Aliso
Viejo Homes For Sale
| Costa Mesa Real Estate & Costa
Mesa Homes For Sale |
Coto De Caza Real Estate & Coto De
Caza Homes For Sale |
Dana Point Real Estate & Dana
Point Homes For Sale
| Irvine Real Estate & Irvine Homes
For Sale | Ladera Ranch, Real Estate & Ladera Ranch
Homes For Sale | Laguna Beach Real Estate & Laguna
Beach Homes For Sale
| Laguna Hills Real Estate & Laguna
Hills Homes For Sale
| Laguna Niguel Real Estate & Laguna
Niguel Homes For Sale
| Lake Forest, CA Real Estate & Lake
Forest, CA Homes For Sale | Mission Viejo Real Estate &
Mission Viejo Homes For Sale | Newport Beach Real Estate &
Newport Beach Homes For Sale | Corona Del Mar Real Estate &
Corona Del Mar Homes For Sale | Newport Coast Real Estate &
Newport Coast Homes For Sale | Rancho Santa Margarita Real Estate
& Rancho Santa Margarita Homes For Sale | Dove Canyon Real Estate & Dove
Canyon Homes For Sale
| | San Clemente Real Estate & San
Clemente Homes For Sale | San Juan Capistrano Real Estate &
San Juan Capistrano Homes For Sale
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