Realtors don’t want to work for incompetent Brokers.
No real estate professional wants to go to work for a less
than excellent real estate company. Every Realtor wants to feel that their
company can effectively manage the communities they work in, the vendors that
support them, and the ongoing marketing that occurs across the regions that the
organization serves in. The real estate company needs to inspire confidence,
and they need to do that, not with charisma, but with confidence.
When a real estate firm becomes incompetent, they become a distraction
to their team members, hampering their personal growth and wasting people’s
energy. They prevent people from keeping the main thing the main thing. They lose
the original vision and values of the organization and it is reflected in the
behavior of its Realtors. If a real estate company has lost its vision, how can
it expect its Realtors to maintain theirs? If the Realtors working for an incompetent
real estate broker have a high level of skill, they will continually worry
about their company messing things up (screwing up a vendor relationship,
messing up a real estate contract, a flawed marketing campaign…). If on the
other hand the Realtors don’t have a high level of skill or experience, they
simply won’t know what to do. Either way, productivity declines, morale suffer,
and positive momentum becomes impossible.
An incompetent real estate company will not lead, attract,
nor continue to employ competent Realtors for long. The reason for this is that
a real estate professional naturally wants to work for a real estate company
which they feel is stronger than themselves. If the company was not stronger
than them, they would be better off selling and buying real estate on their
own, without paying the commission split to a real estate company. The bottom
line is this: if a Realtor starts to believe that their broker is incompetent,
they will quit and find someone else – somewhere else – who is competent who
will help them reach their goals.
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