BanCorp
Realty’s management believes that the real estate industry is begging…
pleading! for a new adapted, intelligent, quantum step away from its present
antiquated marketing model, consisting of high-tech leads passed on to uniformed
sales agents representing impassionate, visionless corporate entities. We also
believe that actions speak louder than words and we refuse to conform to
the exceedingly decreasing expectations that homeowners now have in their real
estate companies. One example of these decreasing expectations is simply that
of the common practice of taking a listing and then simply putting it on the
MLS and then sitting back and waiting for another Realtor to bring a buyer to the
table so the person can collect their 3% commission while in hibernation.
If a company is able to exploit the existing buyers-market through
cultivating a previously untapped market for a person’s home, they will create
more opportunities for the client leading to better offers. One way this can be
accomplished is by actively participating in social
media sites where the company is able to exploit the self replicating or the
on-line equivalent of old school word-of-mouth advertising, found mainly today
in the form of old-fashioned Realtor-specific real estate caravans: This
method, dating back over fifty-years normally brings in curious and potentially
competing agents, not potential buyers.
The on-going messages or posts, which focus on real estate
professionals locally and home buyers across the country are designed to be intriguing, compelling and entertaining; appealing to large yet highly
refined target markets who will want to share with others in their network.
What translates an ordinary message into a viral, or disruptive one? The
customer or reader has now become a new sales or information channel for selling
your home! Traditional word-of-mouth marketing multiplied exponentially.
Nearly five-year after the Great Recession, the demand for newly built homes remains a cause of concern. Analysts say a lack of affordability may have limited buying across the country.
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