A Realtor squanders their time when they do things that
bring them or their client’s little or no positive return. If a real estate
professional wants to lead from the front, maximize their effectiveness and
productivity as a Realtor, they will learn how to best utilize the time
allocated them in each twenty-four period. If a professional is not managing
their time effectively they are wasting their lives and squandering their potential
and are no longer leading but rather following other Realtors. They are hurting
their clients because they are squandering the potential of their client’s
(they are not using their time wisely to aggressively search for the home that
best matches their client’s goals…).
To be a top-not Realtor you can’t undervalue your own uniqueness
and do what others want you to do. If you bend to the expectations of the real
estate industry, you have essentially become a puppet and you are managing your
time like ninety-percent of the other real estate agents out there. As a
Realtor you want to make a difference. You want to make an impact. You will
take your career to a new level when you focus more of fulfilling your own
vision that fulfilling others expectations. You can’t help your client reach
their goals if you are trying to be what others want you to be – and then doing
a poor job of it at that.
As a real estate professional you must protect your calendar
so fiercely for your existing clients that you will refuse some new requests
for the sake of managing your existing client base. Your time is limited and
you need to make the most of it. As a professional if you are always jumping at
a new lead at the expense of your existing clients, you are not a true real
estate advocate you are simply looking out for number one. If you want to be a
true top 1% Realtor you can’t let others put you in a box of their
expectations. If you want to be the best that you can be you need to keep other
from doing that to you, and you need to effectively manage your time to ensure
that you are paying closer attention to your existing clients.
Greg Steinaker – Managing General Partner and President – BanCorp Realty www.bancorprealty.com
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