Listening is the best we way we help our client reach their goals.
It is no accident that we have one mouth and two ears. As a
real estate professional, when we fail to listen we shut off much of our
learning potential – or finding out what really matters most to our clients.
Everyone has heard the phrase “seeing is believing.” Well, so is listening.
Talk show host Larry King said, “I remind myself every morning; nothing I say
this day will teach me anything. So, if I’m going to learn, I must do it by
listening.”
As a real estate professional, if we are more interested in
telling you what a great company we are and what we have succeeded in or
accomplished in the past instead of listening to what you really want to
accomplish in the sale or purchase of your next home: we are not serving you
and we certainly are not looking for your best interests. If we are simply
waiting for you to quit talking so we can chime in on how much we know your
localized market: we aren’t your real estate advocate – we are simply your
cheerleader.
To be an effective real estate broker you need to listen
more than you talk: this is how you gather information to better represent a
client with what is likely their largest asset. BanCorp Realty has been
listening more than it talks since 1995.
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